Bok From Russia with Tough Love

In Russia, kettlebells have long been revered as the fitness-tool of choice for Olympic athletes, elite special forces and martial artists. The kettlebell’s ballistic movement challenges the body to achieve an unparalleled level of physical conditioning and overall strength.

But until now, the astonishing benefits of the Russian kettlebell have been unavailable to all but a few women. Kettlebells have mostly been the sacred preserve of the male professional athlete, the military and other hardcore types. That’s about to change, as Russian fitness expert and best selling author PAVEL, delivers the first-ever kettlebell program for women.

It’s wild, but women really CAN have it all when they access the magical power of Russian kettlebells. Pavel’s uncompromising workouts give across-the-board, simultaneous, spectacular and immediate results for all aspects of physical fitness: strength, speed, endurance, fat-burning, you name it. Kettlebells deliver any and everything a woman could want-if she wants to be in the best-shape-ever of her life.

And one handy, super-simple tool-finally available in woman-friendly sizes-does it all. No bulky, expensive machines. No complicated gizmos. No time-devouring trips to the gym.

Just some of what From Russia with Tough Love reveals:

• How the Snatch eliminates cellulite, firms your butt, and gives you the cardio-ride of a lifetime
• How to get as strong as you want, without bulking up
• How the Swing melts your fat and blasts your hips ‘n thighs
• The real secret to great muscle tone
• How to supercharge your heart and lungs without aerobics
• How to shrink your waist with the Power Breathing Crunch
• How the Deck Squat makes you super flexible
• An incredible exercise to tone your arms and shoulders
• The cardio and fat-burning powers of the Clean-and Press
• The Overhead Squat for explosive leg strength
• How to think yourself stronger-yes, really!
• The queen of situps-for those who can hack it
• Cool combination exercises that deliver an unbelievable muscular and cardiovascular workout in zero time
• An unreal drill for a powerful and flexible waist, back, and hips
• How to perform multiple mini-sessions for fast-lane fitness

Into sports? Jump higher. Leap further. Kick faster. Hit harder. Throw harder. Run with newfound speed. Swim with greater power. Endure longer. Wow!

Working hard? Handle stress with ridiculous ease. Blaze thru tasks in half the time. Radiate confidence. Knock ’em dead with your energy and enthusiasm.

Can’t keep up with your kids? Not any more! They won’t know what hit them.

Just wanna have fun? Feel super-relaxed from the endorphin-rush of your life, dance all night and feel finer-than-fine the next morning…and the next…and the next.

Got attitude? Huh! Then try Pavel’s patented Russian Kettlebell workouts. Now, THAT’S attitude!

AIR CANADA- en Route Magazine
APRIL 2003
By Michel Defoy

JET SET HEALTH

HEAVY DUTY RUSSIANS ARE LOBBING CANNONBALLS INTO THE HEALTH CLUBS OF NORTH AMERICA.

In training rooms across the land, from urban fitness centres to basement gyms, strength-training addicts are bulking up with the latest fitness toy: kettlebells. Best described as cannonballs with handles, these steel and epoxy spheres originated in Russia as the muscle-building tool of choice for Red Army soldiers and athletes. Today “KB” workouts, which produce particularly impressive gains in the legs, hips and shoulders, are all the rage in North America. The credit goes to Pavel Tsatsouline, who was a special forces trainer back in the USSR and is now a fitness guru. This Russian Mr. T. has come out with several books, along wit the requisite videos and Website (www.dragondoor.com) to promote the kettlebell program. As Pavel likes to say, if it’s good enough for comrade Ivan, it’s good enough for your average North American Joe (or Josephine – lighter versions of kettlebells are also available for women).